Advertising and promotion : an integrated marketing communications perspective
- Edition
- 9th ed.
- ISBN/ISSN
- 9780071314404
- Collation
- 768 p. : ill. : 27 cm
- Series Title
- -
- Call Number
- 659.1 BEL a
- Edition
- 9th ed.
- ISBN/ISSN
- 9780071314404
- Collation
- 768 p. : ill. : 27 cm
- Series Title
- -
- Call Number
- 659.1 BEL a
Integrated advertising, promotion, and marketing communications
- Edition
- -
- ISBN/ISSN
- 9780138157371
- Collation
- 477 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 659 KEN i
- Edition
- -
- ISBN/ISSN
- 9780138157371
- Collation
- 477 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 659 KEN i
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