cover
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.Belch, Michael A.

Edition
9th ed.
ISBN/ISSN
9780071314404
Collation
768 p. : ill. : 27 cm
Series Title
-
Call Number
659.1 BEL a

Edition
9th ed.
ISBN/ISSN
9780071314404
Collation
768 p. : ill. : 27 cm
Series Title
-
Call Number
659.1 BEL a
cover
Integrated advertising, promotion, and marketing communications
Kenneth E. ClowDonald Baack

Edition
-
ISBN/ISSN
9780138157371
Collation
477 p. : ill. ; 27 cm
Series Title
-
Call Number
659 KEN i

Edition
-
ISBN/ISSN
9780138157371
Collation
477 p. : ill. ; 27 cm
Series Title
-
Call Number
659 KEN i

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