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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
Belch, Michael A.
Edition
9th ed.
ISBN/ISSN
9780071314404
Collation
768 p. : ill. : 27 cm
Series Title
-
Call Number
659.1 BEL a
Edition
9th ed.
ISBN/ISSN
9780071314404
Collation
768 p. : ill. : 27 cm
Series Title
-
Call Number
659.1 BEL a
Availability
1
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
Belch, Michael A.
Edition
-
ISBN/ISSN
9781260570991
Collation
xxxi, 740 p. : ill. ; 28 cm
Series Title
-
Call Number
659.1 BEL a
Edition
-
ISBN/ISSN
9781260570991
Collation
xxxi, 740 p. : ill. ; 28 cm
Series Title
-
Call Number
659.1 BEL a
Availability
1
Add to basket
View Detail
Cite
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