Text

Advertising and promotion : an integrated marketing communications perspective

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Description Not Available

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Availability

B01840

659.1 BEL a

My Library

Available

Detail Information

Series Title

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Call Number

659.1 BEL a

Publisher

Singapore : McGraw-Hill., 2012

Collation

768 p. : ill. : 27 cm

Language

English

ISBN/ISSN

9780071314404

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

9th ed.

Subject(s)

advertising
periklanan
marketing communication
communication in marketing
Business and Management
advertising - promotion

Specific Detail Info

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Statement of Responsibility

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